From the Archives: The Revenue of Experience

Looking for a new way to grow your revenue? Today, Pam Pippin will teach you how to use the experience as a business strategy. Whether you are hosting a guest or selling products the experience matters.
Pam shares how her trip to Seattle, Washington let her see first hand how The Pike Place Fish Market and Starbucks have capitalized on experience as a main driver of revenue.

More in This Episode:
1.) Forbes Magazine states that experience is our competitive advantage.
● 1⁄2 of consumers say that most companies need to improve in this area.
● A bad experience will cost you money.
● 30% of customers will leave you because of a bad experience.
● Consumers will spend 16% more if they have a good experience and will share information about it.
● Consumers are comparing you to globally recognized companies.
● Source: www.forbes.com

2.) In professional development, experiential learning is how we get people to remember what they are taught. It is important because a person’s entire being is connected to the learning process, and a person will remember concepts because of this connection.
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3.) World Famous Pike Place Fish Market - the best place to get fish in the world. They operate on 4 very important principles:
● Make their day
● Have a good time
● Be fully present
● Always choose optimism

QUOTES:
"Experience takes relationships from transactional to sustainable."
- Pam Pippin
"Experience will create connections that will last and sustain your business." - Pam Pippin
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